Before diving into visuals and naming, I focused on building strong strategic foundations. Through a deep dive into Hollie's business objectives, audience insights, and competitive landscape, we crafted a solid strategy that informed every aspect of the rebrand. This involved comprehensive brand discovery sessions, competitor analysis, and customer profiling to ensure the new identity was rooted in a clear strategic direction.
The client wanted a brand that not only looked fresh and dynamic but also resonated deeply with her target market. The goal was to move away from generic health and wellness aesthetics and create an identity that highlighted her creativity and unique value proposition. A key component of the project was to develop a name that communicated her new brand identity and positioned her effectively against the competiton.
We began with a deep dive into her potential brand, identifying key business values, audience needs, and differentiation opportunities. This strategic groundwork allowed us to define a unique brand personality that set the tone for the entire project.
Once the strategic framework was in place, we conducted a structured naming exercise, exploring various directions that aligned with their vision and market positioning. The visual identity development followed suit, bringing her personality to life through carefully crafted design elements, a flexible logo suite, and comprehensive brand guidelines.
The final outcome was a dynamic and modern brand identity that not only captures the essence of her new brand but also provides Hollie with a strong foundation for future growth. The new name, logo, and brand assets now align perfectly with the strategic vision and positions strongly in the marketplace.
This project reaffirmed the importance of strategy before design. By taking the time to truly understand the business and market landscape, we were able to deliver a brand that goes beyond aesthetics and drives meaningful connections. The process also highlighted the value of collaboration, ensuring the client's vision and our strategic insights worked seamlessly together to achieve impactful results.
Brand Strategy / Logo Suite / Naming / Brand Guidelines /Social Media Assets
