Is your brand really reflecting your expertise?
Ever looked at your branding and felt like it’s not quite right? Too safe. Too corporate. Too much like everyone else.
You’ve tried the Canva templates, DIY fixes, and following trends but your brand still doesn’t feel like you. That’s because branding isn’t just about colours and fonts, it’s about owning your space, standing out, and building a brand that lasts.
The biggest mistake I see experts and businesses make? Playing it safe. And a safe brand is forgettable.
But a bold, strategic brand? That’s what gets remembered. That’s what builds trust. That’s what opens doors to bigger opportunities.
If you’re ready to stop blending in and start showing up like the expert you are, let’s build something brilliant, together.













I'm Vardeep Edwards
I’m a creative brand expert and founder of The Branding Fox.
I help experts, speakers, consultants, entrepreneurs and premium B2B service providers ditch the DIY look and step into a brand that actually reflects who they are: confident, credible, and ready to grow.
Because looking like the expert you are shouldn’t be left to chance.
After years designing for some of the UK’s biggest names: Co-op, Persil, Odeon, Pentagram, I realised something: design without strategy is just decoration. That’s when I shifted from “making things look good” to crafting brands that feel good, connect deeply, and grow businesses from the inside out.
I’m not the kind of brand strategist who makes you sit through a 6-month process before you see anything real. I believe in getting stuck in, building as we go.
My clients love that I just get it. They don’t have to over-explain, re-explain, or hold my hand. I work quickly, think deeply, and create brands that don’t just look the part but also connect with their ideal audience.
What matters to me? Family, flexibility, and helping other entrepreneurs grow on their terms, with branding that finally matches their vision.
Ready to upgrade from bootstrapped to brilliant?
What sets The Branding Fox apart?
Where others focus only on visuals, I bring depth.
Where others offer quick fixes, I focus on long-term clarity.
Where others follow trends, I help you lead with intention.
You won’t just get a logo or some visuals. You’ll get:
- A strategic brand that reflects your current level, not your start-up phase
- A polished, professional presence that earns trust
- A flexible brand that grows with you as your audience, offers, and goals expand
This is branding that works as hard as you do.


Let’s make your first impression unforgettable
If you’re a thought leader, consultant, or premium B2B business ready to move from blending in to standing out, I’d love to work with you.
Because when your brand reflects your authority, people don’t just notice.They trust. They remember. They buy.
Ready to build a brand that reflects who you are now?
Thoughtful and tailored: Every great brand starts with fresh ideas and creativity
My F.O.X process
Find
Fresh ideas tailored to your business that help you to stand out.
Organise
No cookie-cutter solutions—every brand has a unique story waiting to be told.
eXecute
Thoughtful strategy and design that help to build memorable brands.