I was doing my clients a disservice … but I didn’t know it!
Starting out as a Graphic Designer, 20+ years ago, I designed logos based on aesthetics and intuition, creating what simply felt right. I didn’t know any different.
But as soon I delved into the world of branding, I realised what was missing. The underlying narrative that ties your brand, visual identity and messaging altogether.
And after a brief stint as a social media manager, I saw how noisy and competitive the online space had become. With 101 new businesses starting every hour (Source: startups.co.uk), standing out had become a real challenge.
I also noticed how many businesses jumped straight to marketing and design without first building a strong foundation. But to create a distinctive brand that truly stands out, you need to start with strategy, not just aesthetics.
I'm Vardeep Edwards, founder of The Branding Fox. With 20+ years of experience and having worked with ODEON, Marie Curie, Pentagram & EMAP, I help growing businesses with their branding and design needs. Creating a brand foundation from which your business can grow is crucial, and I can help translate this into an impactful and purposeful brand that's right for your business.
You come away with clarity on your brand, your positioning and how to attract your dream client.
Let's work together to create a successful brand that has meaning and purpose. You will be involve in my step-by-step process and I will make everything as clear as possible.
Fresh ideas tailored to your business that help you to stand out.
No cookie-cutter solutions—every brand has a unique story waiting to be told.
Thoughtful strategy and design that help to build memorable brands.
I know that a new brand is just the beginning and it needs other professional services to help promote it. That's why I team up with other experts to support your web design, copywriting, photography, marketing and social media needs. Do get in touch if this is something you would like help with.
