Headshot of Advita Patel
The most significant outcome was the immediate recognition of our brand, setting our event apart from others. The energy and uniqueness were evident at first glance. Vardeep instills confidence to break boundaries, encouraging exploration of ideas and seamlessly bringing them together into a meaningful brand. Her exceptional graphic design skills, combined with her interpersonal and coaching expertise, make her a standout collaborator. It's such a joy to work with someone as talented as Vardeep.
Advita Patel
Comms Rebel
Headshot of Cat Jones
Vardeep was absolutely brilliant to work with - professional, organised and went above and beyond. Her advice and questions helped me to develop a strong understanding of my brand, values, what I want to be known for and where I stand against competitors. She provided me with a beautiful new logo and visual identity with real meaning behind it that will demonstrate my professionalism and credibility and I am really proud to use. Vardeep gave me extra advice and next steps that I wasn't expecting but really appreciated and she was very encouraging to me as a new business owner. I wouldn't hesitate to recommend her.
Cat Jones
Cat Jones Pr & Communications
Headshot of Mo Kanjilal
We were lucky to win a free session with Vardeep to work on our brand. She was brilliant to work with and helped us think about what we can do to improve how we communicate. She helped us look at how to tell our story and how we can engage people better. All of this was done with patience, clarity and she really listened to what we were saying.She also sent us branding homework and has checked in with us since. This is exactly what we need! Highly recommend a brand review with her.
Mo Kanjilal
Watch This Sp_ce
Vardeep Edwards from the Branding fox standing in front a map, smiling at the camera

I'm Vardeep Edwards

I’m a creative brand expert and founder of The Branding Fox.

I help experts, speakers, consultants, entrepreneurs and premium B2B service providers ditch the DIY look and step into a brand that actually reflects who they are: confident, credible, and ready to grow.

Because looking like the expert you are shouldn’t be left to chance.

After years designing for some of the UK’s biggest names: Co-op, Persil, Odeon, Pentagram, I realised something: design without strategy is just decoration. That’s when I shifted from “making things look good” to crafting brands that feel good, connect deeply, and grow businesses from the inside out.

I’m not the kind of brand strategist who makes you sit through a 6-month process before you see anything real. I believe in getting stuck in, building as we go.

My clients love that I just get it. They don’t have to over-explain, re-explain, or hold my hand. I work quickly, think deeply, and create brands that don’t just look the part but also connect with their ideal audience.

What matters to me? Family, flexibility, and helping other entrepreneurs grow on their terms, with branding that finally matches their vision.

Ready to upgrade from bootstrapped to brilliant?

What sets The Branding Fox apart?

Where others focus only on visuals, I bring depth.
Where others offer quick fixes, I focus on long-term clarity.
Where others follow trends, I help you lead with intention.

You won’t just get a logo or some visuals. You’ll get:

  • A strategic brand that reflects your current level, not your start-up phase
  • A polished, professional presence that earns trust
  • A flexible brand that grows with you as your audience, offers, and goals expand

This is branding that works as hard as you do.

Vardeep Edwards from the Branding fox doing some brand design work with Laura. Vardeep is using a laptop, Laura is holding a pen and some post it notes

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Vardeep Edwards, owner of The Branding Fox doing branding work on her laptop, close up of laptop and typing

Let’s make your first impression unforgettable

If you’re a thought leader, consultant, or premium B2B business ready to move from blending in to standing out, I’d love to work with you.

Because when your brand reflects your authority, people don’t just notice.They trust. They remember. They buy.

Ready to build a brand that reflects who you are now?

Thoughtful and tailored: Every great brand starts with fresh ideas and creativity

My  F.O.X  process

Find

Fresh ideas tailored to your business that help you to stand out.

Organise

No cookie-cutter solutions—every brand has a unique story waiting to be told.

eXecute

Thoughtful strategy and design that help to build memorable brands.

Bring your brand to life

I know that a new brand is just the beginning and it needs other professional services to help promote it. That's why I team up with other experts to support your web design, copywriting, photography, marketing and social media needs. Do get in touch if this is something you would like help with.