I was hired to help AGRA completely overhaul their visual identity and suite of branded assets.
The Association of Genealogists and Researchers in Archives (AGRA) is the professional organisation promoting high professional standards in the field of genealogy and historical research in England and Wales.
Before starting on this job, I needed to take into account the work that had already been completed and look at how best to use their core idea of ‘Connections’ to visually communicate this into an effective visual identity for them that would work across various mediums and platforms.
AGRA is made up of its members who act as its committee. Therefore, all design decisions had to be taken to them and be signed off. This meant that I had to appeal to a wide variety of opinions and inputs and be able to present and communicate this clearly on our calls.
Using the idea of connections and combining that with a feeling of excellence, the design of this logo was created based on ‘A’ for AGRA. The design of the logo can then be extended as line graphics for supporting materials.
Now AGRA have a distinctive suite of branded assets and visual identity that is recognisable and accessible to all members, ensuring consistency across all of their touch points.
This was an incredibly interesting project to work on because the client had already completed customer research and started developing their marketing strategy before reaching out to me. There were several factors to consider: members required their own versions of the logo, the identity needed to work across a variety of applications, and it was crucial to ensure everyone understood how to use the new branding effectively.
Logo Design / Brand Guidelines / Members Leaflets / Newsletter Header / Podcast Covers / Badges / Pop-up Banner / Social Media Assets
