THE LATEST NEWS FROM 
THE BRANDING FOX

Consistency doesn’t mean stagnation. As your business grows, your brand needs to evolve to stay relevant, resonate with your audience, and reflect the progress you’ve made.

Building a brand from scratch is no small feat. For many small business owners and entrepreneurs, the journey begins with DIY branding—creating a logo, picking out colours, and coming up with a tagline that sums up your business.

In a busy online space, having a memorable brand is crucial for standing out and making a lasting impression. But crafting a brand that truly resonates with your audience involves more than just a catchy logo.

Rebranding isn't just about a new logo or a flashy website. It's a strategic move to realign your brand with your evolving vision, audience, and market dynamics.

0.013 seconds is how long it takes for our brains to process images. So can you afford to not get this right? Are your visuals and initial messages creating the right impression in your target audiences' minds?

In the entrepreneurial world, branding is more than just a buzzword; it's the heartbeat of your business. For female founders stepping into entrepreneurship, understanding and implementing a solid brand strategy is crucial for transforming passion into profit.

Personal branding is more than just self-promotion, it's about communicating your values and your story. Personal branding isn't just great for women who run startups and businesses; it's essential for them to stand out.

Welcome to In Demand Brand! In each episode, branding experts Vardeep Edwards, Jen Odom, and Jana Bramwell, discuss tips, techniques, and insights to help you build a strong brand presence that will get your business noticed. In the third episode, we discuss 3 inspiring rebrands. You can watch the YouTube video here.

Brands need to be flexible and adaptable. Since the way we market our businesses is constantly changing, we need to ensure that our brand is aligned and still relevant.

You’ve spent a lot of time and energy building your brand. You want it to stand out from the crowd, but you also want it to stay true to your original vision. How can you do both? It’s time for an audit! A brand audit is a step-by-step process that allows you to evaluate your business objectively and identify areas for improvement. By identifying gaps between where you are now and where you want your brand to be, an audit can help propel your brand forward to new levels of success.