Vardeep Edwards, owner of The Branding Fox doing branding work on her laptop, close up of laptop and typing
Services

Building Standout Brands

Crafting an effective brand goes way beyond the logo and visuals. In today’s competitive marketplace, your brand needs to stand out and connect with your audience in meaningful ways.

Whether your business has outgrown its original identity or you need a strategic refresh to attract new customers, I'm here to help.

Services

What I offer

The Brand Review graphic

Quick, strategic clarity for premium B2B businesses and experts ready to elevate

The Brand Rebirth graphic

A bold, strategic rebrand for businesses and experts ready to step up their presence

The Brand Realign graphic

Ongoing support or one-off projects that consistently communicate your expertise.

01

The Brand Review

The Brand Review

Quick, strategic clarity for experts ready to elevate

The Brand Review

Your brand might not be broken—but something’s off. You feel it. You’re second-guessing how you show up, and you’re not sure what to change.

In this live 90-minute deep dive, we’ll assess where your brand is today, what’s working, and where the gaps are. You’ll leave with a focused brand review and an actionable roadmap to help you align your brand with your business growth.

Best for: Experts or service providers who want professional feedback before committing to a full rebrand.

Includes:

  • Pre-call brand clarity questionnaire

  • 90-minute strategic video session

  • A Brand Review Report with clear next steps

  • Follow-up check-in within 30 days

02

The Brand Rebirth

The Brand Rebirth

A bold, strategic rebrand for businesses ready to lead

The Brand Rebirth

If your current brand feels completely disconnected from your ambition, this is your turning point.

This full-service rebrand is for businesses that are evolving, scaling, or repositioning—and need a brand that commands attention and communicates authority. We’ll build your brand from the ground up: strategy, visuals, voice, and everything in between.

Best for: Thought leaders, B2B service providers, and growing businesses ready to step into a bolder, more premium identity.

Includes:

  • Brand strategy development

  • New or refreshed visual identity (logo, typography, colour palette)

  • Brand voice, messaging, and tone of voice

  • Website brand styling or guidance

  • Brand playbook for long-term use

03

The Brand Realign

The Brand Realign

Refine, polish & reposition your brand to align with your goals

The Brand Realign

You’ve grown. But your brand hasn’t quite caught up.

This isn’t a full rebrand—it’s about realigning what already exists to elevate your presence, fill the gaps, and bring clarity to your messaging and visuals.

I’ll audit your current brand, refine what’s working, and align everything from your visuals to your tone of voice so it reflects the expert you are today.

Best for: Businesses that have outgrown their DIY branding and need an upgrade—not a total reinvention.

Includes:

  • Everything in The Brand Review

  • Visual identity refinement

  • Brand messaging review & realignment

  • Updated brand guidelines

3 simple steps to get started

I start by meeting with you to understand your needs, goals, and expectations. This initial discussion helps me gather important information about your project and allows me to tailor our approach to best meet your specific requirements.

1

Initial consultation

Let's discuss your needs and objectives

2

Tailored quote

Develop a custom quote with a tailored plan

3

Get started

Kick start your project!

Headshot of Alan Bowman
We are a growing business and wanted to update our branding to something more bespoke, professional, and engaging, whilst staying true to the values we hold as an organisation. She has been a very responsive and attentive person to work with, and she took the time to listen and learn about what we do, how we are positioned relative to other businesses in our sector, and how we might effectively communicate this in our design language, tone, and appearance.
Alan Bowman
Trust Psychology
Headshot of Fiona Hatton
Working with Vardeep has been amazing. I went to her with a vague idea of what my new business was all about and she helped me to really think about what I wanted it to represent and how I wanted people to feel about working with me.
Fiona Hatton
Yoco Studio
Headshot of Hollie Rutte
I worked closely with Vardeep to develop a new brand name and identity that really fits who I am, what I do and who I work with. The process Vardeep has in place from start to finish to dig deep into the essence of your brand is brilliant.
I’d highly recommend anyone thinking about brand work for their business to get in touch with The Branding Fox.
Hollie Rutter
Mix Fresh Marketing

FAQs

“I’ve already got a business brand... do I really need a personal brand too?”

Yes—if you’re trying to get booked, grow visibility, or be seen as the face of your ideas.

Your business brand got you here, but your personal brand is what helps you connect, lead, and influence. It doesn’t have to be loud, flashy, or separate—it just needs to reflect you.

“I don’t want a logo or big ‘personal brand’—I just want something that feels like me. Can you help with that?”

Absolutely. This isn’t about turning you into a polished robot. It’s about helping you show up in a way that feels aligned, clear and credible. No unnecessary fluff—just visuals, messaging and content tools that support your goals.

“My brand feels messy and all over the place. Where do I even start?”

That “messy middle” is more common than you think. We always start with clarity: Where are you going, and how do you want to be known? From there, we simplify and build structure—from your visual style to your content rhythm—so everything feels more focused.

You could also take a look at my resources page for easy ways to get started.

“I’ve got so much content—but I don’t know how to use it.”

Perfect. You don’t need more content—you need a system. I’ll help you repurpose what you already have into branded, repeatable formats (think: podcast snippets, carousels, quote posts) so you’re consistent without starting from scratch every week.

“Can you just make it all feel more joined up?”

Yes! That’s exactly what I do. Whether you’re juggling a podcast, a book, a course or a business brand—my role is to help you bring it all together under one clear, credible brand that feels cohesive, not chaotic.

“What kind of clients do you work with?”

I work with speakers, authors, consultants, experts and premium B2B business owners—especially those who are evolving. If you’ve outgrown your old brand, are pivoting to something bigger, or need to look more polished and professional, we’ll be a great fit. See my case studies for an even clearer picture.

“What if I don’t know exactly what I want yet?”

That’s totally fine. You don’t need to have it all figured out. I’ll help you shape the vision, refine the message, and build the brand foundations to support where you’re going next—not just where you’ve been.

Still have questions?

Visit my contact page where you can send me a message or book a quick video call if you'd prefer.