If you’re a wellbeing business owner, you’ve probably put a lot of heart and energy into growing your brand. You’ve built your client base, refined your offerings, and you’re starting to gain recognition.
But if you started with a DIY brand—one that you quickly pulled together when you first launched—there’s a good chance it’s no longer working for you.
Here’s the truth: your brand is either helping your business grow or quietly holding it back.
A brand that feels misaligned, inconsistent, or unpolished can send the wrong signals, making it harder to attract the right clients, charge what you’re worth, and stand out in a competitive industry.
So, how do you know if your DIY branding is working against you? Let’s dive in.
DIY branding is exactly what it sounds like—branding that you’ve created yourself without the help of a professional brand strategist or designer.
Maybe you:
✅ Chose a logo from Canva.
✅ Picked colours you liked from Pinterest.
✅ Created a website using a template.
✅ Wrote your own copy without much strategy.
And at the time, it made sense! When you’re starting out, investing in professional branding feels like a luxury—and honestly, sometimes it is.
But the problem isn’t DIY branding itself—it’s holding onto DIY branding for too long once your business has grown.
When you first launched, your business was at a different stage. Maybe you were testing things out, figuring out your niche, or offering a range of different services. Your branding reflected that early-stage uncertainty.
But now? You’re more established. You know your strengths, your audience, and what makes you unique. If your branding still reflects where you started rather than where you are now, there’s a disconnect.
What this looks like:
❌ A logo and website that feel outdated.
❌ Messaging that doesn’t fully capture what you do.
❌ A brand that feels ‘small’ when your business is now much bigger.
The Fix:
Branding should evolve as your business does. If your visuals, messaging, and positioning feel stuck in the past, it’s time for a refresh that aligns with your current level of expertise and credibility.
Consistency is what makes a brand feel professional and trustworthy. But DIY brands often suffer from lack of cohesion—especially as businesses grow and add more marketing channels.
If your website, social media, emails, and marketing materials all feel slightly different, your audience may feel confused.
What this looks like:
❌ Different fonts, colours, or logos across platforms.
❌ Messaging that varies depending on where people find you.
❌ A website that doesn’t match your social media presence.
The Fix:
A professional brand strategy ensures your visuals, messaging, and tone are consistent everywhere—making your brand instantly recognisable and building trust with your audience.
The wellbeing industry is hugely competitive. If your brand looks like every other wellbeing brand—soft neutrals, handwritten fonts, generic phrases like "holistic healing" or "find your balance"—you risk blending in rather than standing out.
A great brand makes an instant impression. If yours isn’t memorable, it might be costing you potential clients.
What this looks like:
❌ A brand that feels generic or "done before".
❌ A logo and visuals that don’t differentiate you.
❌ Messaging that sounds similar to everyone else’s.
The Fix:
Your brand should highlight what makes you unique. A strong brand strategy helps you carve out a distinct identity that resonates with your ideal clients.
Your brand doesn’t just communicate what you do—it also subtly signals who you’re for.
If your brand still feels DIY, you might be attracting budget-conscious clients instead of those who are ready to invest in your services.
What this looks like:
❌ Clients expecting discounts or negotiating lower rates.
❌ Struggling to communicate your value beyond price.
❌ Feeling like you have to "convince" people to work with you.
The Fix:
Premium brands attract premium clients. When your branding feels professional, aligned, and polished, it sets the right expectations—helping you attract people who are ready to work with you.
This is a big one. If you’ve ever hesitated to share your website or social media because it feels "not quite right", that’s a sign your branding isn’t supporting your confidence.
You should feel proud and excited to send people to your website, share your brand story, and put yourself out there.
What this looks like:
❌ Feeling disconnected from your own brand.
❌ Second-guessing whether your website or visuals look “professional enough.”
❌ Struggling to show up confidently because your brand doesn’t feel aligned.
The Fix:
Your brand should feel like a natural extension of you. A refined, intentional brand gives you the confidence to show up fully, authentically, and powerfully.
If any of this sounds familiar, don’t worry—you’re not alone. Many wellbeing businesses outgrow their DIY branding and realise they need a more strategic, polished, and aligned brand.
Here’s what you can do next:
✅ Audit your current brand. Look at your visuals, messaging, and positioning. Does it match where you are today?
✅ Clarify your brand identity. What makes you different? Who are you for? What’s the core message you want people to take away?
✅ Invest in professional branding support. A branding expert (like me 😉) can help you develop a strong, strategic, and cohesive brand that matches your business growth.
Your business is evolving. Your brand should too.
A strong, intentional brand helps you stand out, attract the right people, and grow with confidence. If your branding no longer feels like “you,” or isn’t quite reflecting your expertise, it might be time for an evolution.
I specialise in helping wellbeing businesses refine and elevate their branding so they can step into their next level with confidence.
If you’re feeling like your brand isn’t quite where it needs to be, let’s talk. I offer Brand Audits to help you identify exactly what’s working, what’s not, and how to create a brand that truly reflects your business today.
